Dwell time is an important factor that Google considers when it ranks your website. And not only Google, we have also learned that Bing also considers dwell time as an important ranking factor.So what is dwell time?We will understand this in today's blog.
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And we will also talk about the difference between dwell time and bounce rate.And how can we use dwell time in SEO?
So as I said, today we are going to talk about dwell time.And
we already know that Bing asks for a very important factorwhenever we talk
about ranking.And Google also considers it somewhere.Because when we talked
about page experience algorithm, whichwas in the previous blog.In which I told
you all the algorithms of Google.At that time I told you that how good a user's
experience has been on a page or a website.It plays a very important role
during ranking.So dwell time is the time that a user or audience spends on yourwebsite
or website before coming back.That is, I typed anything, I got a lot of
results.I opened a website in that result.And I saw that website for 5 seconds
and I came back
So what was the dwell time? 5 seconds.
Similarly, I went to another website and spent 15 minutes onthat website.And I came back to the search engine result page.So what was my dwell time for that website? 15 minutes.Now comes the point that bounce rate and dwell time are the same
thing?We also know that when a person goes to a website, how long does
it take for him to come back from
that website?
That is our bounce rate.But these two look the same, but there is a slight differencebetween the two.If a person comes to our website at a bounce rate and he stayedon our website for 15 minutes.And he did not click any link or go to any other page and came back.This is our bounce rate.So we do not know from the bounce rate that the user or audience is really satisfied with our content.
We know this from dwell time.
Because when will a person spend 10
minutes or 15 minutes on our website when he is really getting satisfaction
somewhere?In bounce rate, we only calculate how long that person stayed on our
website.But he came back without clicking any link or going to any page.So this
is the difference that we do not get much information
from bounce rate.Whether the user is satisfied or not.We get this information from dwell time.Because a person will stay on a website for 5 seconds only when his user experience is not good.There can be many reasons for user experience not being good.Either the page load time of your website was too much or therewas no relevant content on your website.This means you have put wrong keywords or you have done keyword
spamming.Or there was some error in that page only.Because of this, that user came back within 5 seconds.So the more dwell time we get, we will understand from this.Whether he clicks on a link on any page or not.But more dwell time means that user is satisfied with our content.So dwell time plays an important role when I talk about SEO.Because it is very important for us to understand whether theuser is really satisfied with our content or not.And for us, this is more important for Google.So if you want a good ranking of your website, then make surethat your website has more dwell time.And how will that dwell time increase, then write good content for it.Write relevant content and pay attention to page loading along with it.
We have to focus on the technical SEO.As I said in the previous videos, the most important thing in2022 is that your website is technically good.Because a lot of algorithms have changed very randomly thesedays.Google is changing its algorithms very quickly.So the more we keep our content clean, the more relevant we will keep it.
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