Keywords play a very important role in SEO So in today's blog we will know what is a keyword and why is keyword so important in SEO and also in this blog I will tell you how you can use keywords to increase your website ranking on your search engines and also in this blog I will tell you how to use keywords in SEO and what things to keep in mind So let's start the blog
what is a keyword?
If I explain in a very normal language, then keywords are
basically those words or phrasesSometimes it can be one word, sometimes it can
be more than one word So that's why I said that keywords are those words or
phrases that describe what your content is about or I say what is the
information on your web page Let's take an example, suppose you have a blogging
websiteand there is a page on that website where you are explaining
- So what is digital marketing?
- What is digital marketing?
- Digital marketing
- Marketing
All these are our keywords
These keywords will tell you what
your content is about If I talk from the perspective of SEO, then the meaning
of keyword is a little different We have understood what keywords mean for the
audience Keywords mean your website, about whom your website is about But when
we do SEO of any website, keywords are basically those words for us on which we
want our web page to rank For example, if you have a blog related to digital
marketing on any web page So you will want that whenever a person types any
keyword related to that blog or digital marketing like what is digital
marketing or digital marketing or digital marketing 2022
Whenever someone types such keywords, he should see my website on the top rank So for SEO executive or SEO manager, if you are doing SEO So keyword means those words or phrases on which you want to rank your website Now the question arises that why is it necessary to understand or
research keywords to do SEO?
So see, I think I have already
given the answer in the definition These are the words on which you want your
website to rank So if you know those words on which you want to rank your
website So you will put those words in your content Basically, you will tell
Google's crawler that this is my page,
it is about this particular subject So what will Google do?
It will read it and Google will also know that
whenever someone types a query related to digital marketing or what is digital
marketing So I have to show him this page because this page is absolutely relevant
So basically, to show the relevancy of Google's crawler, youput your keywords
But now the question arises, do you put keywords only for Google?
So it is not like that, as you
know that search engines consider many factors to rank your websiteOne of them
is keyword which we have just discussed But it does not mean that if you put
good keywords, relevant keywords, then your website will rank But mainly the
keywords you use in SEO, you do it for your user ,that is, for your audience So
basically, whatever audience, like suppose someone wrote whati s digital
marketingSo if he gets your website and there are exactly the same keywords in
your website that he has searched Let's take another example, like you have a
salon in Delhi So someone typed best salon in Delhi So what is the requirement
that he wants to know about the best salon in Delhi
So what will he do, he will go to
the page where he is getting this exact information So that's why knowing
keywords in SEO from the point of view of the audience and from the point of
view of the crawler Keywords play a very important role for both Now the answer
to the last question is how to use keywords in SEO I will tell you in many
upcoming videos how you will research, how you will pick keywords How will you
apply them, where will you put them But there are some things that I would like
to tell you in this blog That first of all, whenever you put a keyword in your
content, you have to be very careful about moderation Moderation means not to
use excessive keywords There is a word keyword density, about which I will talk
in the coming blog
That all the words in your
content, only 2 or 3% of them should be your keywords How will you calculate
it, how will you measure it, how will you reduce it I will definitely talk
about it in the coming blogs and I will explain everything practically Along
with being moderate, you will also have to be natural It is not that we are
putting keywords randomly anywhere Whatever your keywords are, they should come
in a sentence, in a topic, in a paragraph in a systematic way Like if I have to
use the word digital marketing,then I will put it in a line, not randomly
anywhere We don't have to do keyword stuffing, but we have to do keyword planning
in a good way And write content according to the keywords There is a lot of
difference between keyword stuffing and keyword planning, which I will talk
about in the coming blogs So this was a very small introduction to keywords, I
have explainedits importance to you In the coming videos, we will do
practically everything together
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